50TH ANNIVERSARY CAMPAIGN

Incorporated in 1972, Liberty Coach is by far the oldest player in the Prevost conversion segment of the ultra-luxury RV industry, universally venerated by coach owners and competitors alike. MA1440 began working with Liberty in 2011 and has built a deep working knowledge of the company and its history that was indispensable to the development of Liberty’s 50th anniversary campaign.

Services Engaged

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MARKETING & CONSULTING

  • Marketing Strategy & Planning
  • Virtual CMO & On-Site Teams
  • Market Research
  • Branding & Identity
  • Collateral, Signage & Print
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MARCOM & CONTENT

  • Editorial Planning
  • Copywriting & Storytelling
  • Content Marketing
  • News and PR
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DIGITAL MARKETING

  • Search Advertising
  • Display Advertising
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Conversion Optimization
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WEB SERVICES

  • Web Design & Development
  • Website Audits
  • Landing Pages
  • WordPress Development
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VIDEO & PHOTOGRAPHY

  • Brand & Storytelling
  • Social & YouTube
  • Product & Environmental
  • People & Headshots
  • Business Events

PROBLEM

As a small family business, Liberty Coach had spent a half century building a legacy, not chronicling it. So when the time came to begin planning a 50th anniversary promotional campaign, their resources were limited to a single box of company keepsakes and the distant memories of the people who built the company.

SOLUTION

After over a decade of working closely with the Liberty family, MA1440 knew their story and how to tell it. Which is exactly what we did, with a yearlong campaign combining web design, blog content creation, email, video, social media and more to cement the company’s legacy at the forefront of the industry that literally began in their backyard.

OUTCOME

To date, our Golden Anniversary effort has yielded solid gold returns for Liberty Coach. Total website visits are up over 10% with thousands of visitors exploring the 50th Anniversary landing page. And where it counts the most – new and used coach sales – the numbers are off the charts.

OFFICE

2700 Patriot Blvd, Suite 250
Glenview, Illinois 60026

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