Computer devices with marketing examples of Weiss & Company LLP

B2B CONTENT MARKETING PROGRAM

Weiss & Company LLP is a midsized accounting firm with a long standing reputation for exceptional work on behalf of closely held, small and midsized businesses. They came to MA1440 looking for an improved and more consistent approach to keeping their customers and followers informed about the company as well as the business and accounting landscape as a whole.

Services Engaged

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MARKETING & CONSULTING

  • Marketing Strategy & Planning
  • Virtual CMO & On-Site Teams
  • Market Research
  • Branding & Identity
  • Collateral, Signage & Print
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MARCOM & CONTENT

  • Editorial Planning
  • Copywriting & Storytelling
  • Content Marketing
  • News and PR
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DIGITAL MARKETING

  • Search Advertising
  • Display Advertising
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Conversion Optimization
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WEB SERVICES

  • Web Design & Development
  • Website Audits
  • Landing Pages
  • WordPress Development
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VIDEO & PHOTOGRAPHY

  • Brand & Storytelling
  • Social & YouTube
  • Product & Environmental
  • People & Headshots
  • Business Events

PROBLEM

For Weiss & Company LLP, company marketing had always been hampered by the unfortunate perception that all accounting firms are pretty much the same – even one that’s been a dominant player in the Chicago market for over 50 years. Our job: Identify exactly what makes Weiss exceptional and build their brand messaging around their strengths.

SOLUTION

After working on-site at Weiss and conducting a series of interviews with a cross-section of staff members, it became clear the company’s point of difference was its people. Youthful, diverse, honestly interesting and, above all, exceptionally competent – Weiss’s professional staff provided a refreshingly different focal point for our ongoing brand-building efforts, including email campaigns, digital and print advertising, social media and much more.

OUTCOME

The impact of our work for Weiss was both immediate and lasting. Since launching their new website in the summer of 2020, engagement is up more than 30% year over year. Especially noteworthy is the new “Insights and News” blog section, which works synergistically with email and social media efforts to open the door to new customers and followers.

Desk with computer devices showing Weiss & Company LLP Email Marketing Examples
Mobile device displaying a Weiss & Company LLP Blog Post next to ear pods and pen on desk
Laptop, tablet and mobile device displaying Weiss & Company LLP Website Examples

OFFICE

2700 Patriot Blvd, Suite 250
Glenview, Illinois 60026

SOCIAL

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