- Strategy & Planning
- Virtual CMO & On-Site Teams
- Market Research
- Branding & Identity
- Collateral, Signage & Print
DIGITAL MARKETING – CHICAGO HOMEBUILDER
Lexington Homes is a privately held Chicago area homebuilder whose continuous 50-year history dwarfs that of nearly every competitor in the market. The principals of MA1440 have worked with the company's ownership for over half of that tenure, and were pleased to oblige when asked to re-energize Lexington's overall marketing strategy to customers and prospects in their marketplace.
Services Engaged
MARKETING & CONSULTING
MARCOM & CONTENT
- Editorial Planning
- Copywriting & Storytelling
- Content Marketing
- News and PR
SOCIAL MEDIA
- Strategy & Planning
- Editorial Programming
- Account Management
- Advertising
DIGITAL MARKETING
- Search Advertising
- Display Advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Conversion Optimization
WEB SERVICES
- Web Design & Development
- Website Audits
- Landing Pages
- WordPress Development
VIDEO & PHOTOGRAPHY
- Brand & Storytelling
- Social & YouTube
- Product & Environmental
- People & Headshots
- Business Events
PROBLEM
In today’s rapidly evolving real estate market, effective marketing to prospects in Lexington’s niche – small infill communities of luxury homes in highly desirable suburban locations – demands the sustained use of highly targeted social media and digital-marketing tools.
SOLUTION
MA1440 proposed a program of community-focused content utilizing a variety digital marketing tools to generate visits from motivated, qualified prospects and enhance the Lexington brand within the niche. The program included branded social media programming across several platforms, new long-form blog content to support the brand story, and a content-rich email campaign to maintain communication with existing customers.
OUTCOME
The program had an immediate impact on performance, generating measurably higher traffic to help push active communities toward close-out well ahead of schedule while producing organic net social audience growth of over 150%.
