- Strategy & Planning
- Virtual CMO & On-Site Teams
- Market Research
- Branding & Identity
- Collateral, Signage & Print
DIGITAL MARKETING – CONSTRUCTION SERVICES
ETI is a privately held construction company that has spent most of its 30-year history handling small contracting and subcontracting jobs while building a solid reputation for quality work and professional integrity in Chicago's residential and institutional markets. The firm approached MA1440 in 2020 to help refocus their business on opportunities in the multifamily development, renovation and rehab arenas.
Services Engaged
MARKETING & CONSULTING
MARCOM & CONTENT
- Editorial Planning
- Copywriting & Storytelling
- Content Marketing
- News and PR
SOCIAL MEDIA
- Strategy & Planning
- Editorial Programming
- Account Management
- Advertising
DIGITAL MARKETING
- Search Advertising
- Display Advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Conversion Optimization
WEB SERVICES
- Web Design & Development
- Website Audits
- Landing Pages
- WordPress Development
VIDEO & PHOTOGRAPHY
- Brand & Storytelling
- Social & YouTube
- Product & Environmental
- People & Headshots
- Business Events
PROBLEM
While their reputation was well-established within construction circles, ETI had limited brand recognition among decision-makers in Chicago’s multi-family development market – property managers, property owners and investors.
SOLUTION
MA1440 launched a comprehensive effort to engage customers in the multi-family construction space with a message rebranding ETI as a reliable, service-focused and capable contract partner. The marketing campaign and consulting program included a major website update, targeted digital display and search advertising, native content placement, email marketing, and social media advertising.
OUTCOME
Our effort on behalf of ETI offers an excellent illustration of MA1440’s ability to deliver maximum value on a limited budget. Our initial campaign showed an improvement of over 200% in website traffic and yielded several new projects and contracts.
