- Strategy & Planning
- Virtual CMO & On-Site Teams
- Market Research
- Branding & Identity
- Collateral, Signage & Print
INTERNATIONAL MARKETING EXCURSION
Liberty Coach is the leading brand in the Prevost conversion market, a segment of the ultra-luxury RV industry generally recognized as "best of the best." MA1440 began working with Liberty in 2011 and has built an unusually close client-agency relationship that proved instrumental to the success of the company's first foray into overseas marketing.
Services Engaged
MARKETING & CONSULTING
MARCOM & CONTENT
- Editorial Planning
- Copywriting & Storytelling
- Content Marketing
- News and PR
SOCIAL MEDIA
- Strategy & Planning
- Editorial Programming
- Account Management
- Advertising
DIGITAL MARKETING
- Search Advertising
- Display Advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Conversion Optimization
WEB SERVICES
- Web Design & Development
- Website Audits
- Landing Pages
- WordPress Development
VIDEO & PHOTOGRAPHY
- Brand & Storytelling
- Social & YouTube
- Product & Environmental
- People & Headshots
- Business Events
PROBLEM
When Liberty Coach committed to be the first Prevost convertor to exhibit at the Dubai International Boat Show, the potential returns were obvious. So were the many challenges facing a family owned and operated firm with very limited overseas marketing experience.
SOLUTION
MA1440 leveraged our intimate knowledge of all things Liberty Coach – its people and history, products and service, customers and competitors – to create a compelling introduction to the company and its coaches, both in person and online. Key components included a dedicated website landing page, collateral materials, and complete trade show booth with arresting graphics and integrated video capabilities.
OUTCOME
Liberty set out to make a weeklong splash in Dubai, but thanks in part to MA1440, the effort yielded much more. Heavy booth traffic throughout the show was mirrored by a steady stream of international web traffic and inquiries, leading to a number of relationships that promise to bear fruit in the months and years to come.
