Computer on desk displaying the Liberty Coach Dubai Landing Page

INTERNATIONAL MARKETING EXCURSION

Liberty Coach is the leading brand in the Prevost conversion market, a segment of the ultra-luxury RV industry generally recognized as "best of the best." MA1440 began working with Liberty in 2011 and has built an unusually close client-agency relationship that proved instrumental to the success of the company's first foray into overseas marketing.

Services Engaged

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MARKETING & CONSULTING

  • Marketing Strategy & Planning
  • Virtual CMO & On-Site Teams
  • Market Research
  • Branding & Identity
  • Collateral, Signage & Print
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MARCOM & CONTENT

  • Editorial Planning
  • Copywriting & Storytelling
  • Content Marketing
  • News and PR
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DIGITAL MARKETING

  • Search Advertising
  • Display Advertising
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Conversion Optimization
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WEB SERVICES

  • Web Design & Development
  • Website Audits
  • Landing Pages
  • WordPress Development
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VIDEO & PHOTOGRAPHY

  • Brand & Storytelling
  • Social & YouTube
  • Product & Environmental
  • People & Headshots
  • Business Events

PROBLEM

When Liberty Coach committed to be the first Prevost convertor to exhibit at the Dubai International Boat Show, the potential returns were obvious. So were the many challenges facing a family owned and operated firm with very limited overseas marketing experience.

SOLUTION

MA1440 leveraged our intimate knowledge of all things Liberty Coach – its people and history, products and service, customers and competitors – to create a compelling introduction to the company and its coaches, both in person and online. Key components included a dedicated website landing page, collateral materials, and complete trade show booth with arresting graphics and integrated video capabilities.

OUTCOME

Liberty set out to make a weeklong splash in Dubai, but thanks in part to MA1440, the effort yielded much more. Heavy booth traffic throughout the show was mirrored by a steady stream of international web traffic and inquiries, leading to a number of relationships that promise to bear fruit in the months and years to come.

Above desk view of computer devices with images of Liberty Coach Dubai Website
Printed Liberty Coach marketing materials on desk to support Dubai International Boat Show
Polaroid photos sitting on desk of Liberty Coach Booth and Sales Team with Customers
Computer on desk displaying the Liberty Coach Dubai Landing Page

OFFICE

2700 Patriot Blvd, Suite 250
Glenview, Illinois 60026

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