REAL ESTATE FORUM EVENT

The Chicago Real Estate Forum is an annual networking and education event put on every November by the Lincoln Park Builders of Chicago. Now in its 32nd year, it is widely regarded as one of the most interesting and important events on Chicago's real estate calendar, bringing together key decision-makers from over 200 of the city's development interests. MA1440 has spearheaded marketing for the Forum since 2012.

Services Engaged

MARKETING & CONSULTING

  • Marketing Strategy & Planning
  • Virtual CMO & On-Site Teams
  • Market Research
  • Branding & Identity
  • Collateral, Signage & Print

MARCOM & CONTENT

  • Editorial Planning
  • Copywriting & Storytelling
  • Content Marketing
  • News and PR

DIGITAL MARKETING

  • Search Advertising
  • Display Advertising
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Conversion Optimization

WEB SERVICES

  • Web Design & Development
  • Website Audits
  • Landing Pages
  • WordPress Development

VIDEO & PHOTOGRAPHY

  • Brand & Storytelling
  • Social & YouTube
  • Product & Environmental
  • People & Headshots
  • Business Events

PROBLEM

During the early 2000s, while the Real Estate Forum was emerging as one of the local industry’s premier gatherings, it was becoming increasingly clear that marketing for the event wasn’t keeping up. In 2012, Lincoln Park Builders called on MA1440 to bring marketing efforts up to speed and set the table for steady growth in the years ahead.

SOLUTION

Upon appointment, MA1440 took immediate measures to ensure the success of the 2012 Forum, launching a new website, creating collateral and signage, and implementing an aggressive email campaign to spur attendance. In subsequent years, we have continuously bolstered and refined our efforts, revamping the ticketing process and sponsor management, adding a new LPB members website, introducing video content and much more.

OUTCOME

The success of MA1440’s work on behalf of the Forum is clear. Sponsorships, individual tickets sales and total attendance at the event have risen steadily throughout our tenure, consistently outperforming client targets and past performance benchmarks.

OFFICE

2700 Patriot Blvd, Suite 250
Glenview, Illinois 60026

SOCIAL

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