Examples of TLC Suburban Apartment Websites displayed on computer and portable devices


TLC Management Company is a privately-held residential real estate firm that owns and operates over 10,000 rental units and 35 properties in the Chicago market. MA1440 has been working on TLC's online marketing and communications business for over a decade, most recently on the development of a new website designed to address the unique needs of the company's growing suburban property portfolio.

Services Engaged

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  • Strategy & Planning
  • Virtual CMO & On-Site Teams
  • Market Research
  • Branding & Identity
  • Collateral, Signage & Print
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  • Editorial Planning
  • Copywriting & Storytelling
  • Content Marketing
  • News and PR
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  • Search Advertising
  • Display Advertising
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Conversion Optimization
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  • Web Design & Development
  • Website Audits
  • Landing Pages
  • WordPress Development
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  • Brand & Storytelling
  • Social & YouTube
  • Product & Environmental
  • People & Headshots
  • Business Events


The TLC brand has been well-established and widely respected within the city of Chicago for decades, but less so in the suburbs where demand for quality rental apartments was growing rapidly. With 8 properties and ongoing efforts to grow their portfolio outside the city limits, TLC had an immediate need to bolster its suburban brand presence and address the distinctive wants and needs of suburban renters.


Working within the framework of TLC’s business and budget objectives, we designed and implemented a new “mobile-friendly” website template to accommodate the mobile-first browsing preferences of today’s apartment renters. Equally important, the new template structure allowed us to leverage TLC’s established core brand attributes while providing the flexibility to tell unique brand stories for each individual apartment property.


Since our launch in (summer of 2020), TLC’s new suburban web presence has been an unqualified success, both strategically and operationally. Traffic is up at all existing properties, and the website design template has simplified the process of adding new properties to the mix. Moreover, new CMS and property management API integrations have greatly improved site management efficiencies for TLC’s marketing team.

Closeup of the Amenity section of a TLC Suburban Apartment Website displayed on portable device
Person sitting at laptop viewing the Dunton Tower Apartments Website photo gallery, a TLC Management Company property
Computer on desk displaying the Forest Cove Apartments Website floor plan options, a TLC Management Company property
Laptop displaying Forest Cover Apartments Website 3D tour options in the Photo Gallery section


2700 Patriot Blvd, Suite 250
Glenview, Illinois 60026