HANDS ON CONSTRUCTION MARKETING

It’s no secret, there are a variety of challenges facing the construction industry today. Rising material costs, supply chain disruptions and labor shortages are just a few of the issues confronting general contractors, subcontractors, and architectural and engineering firms. Throw in the demands of the day-to-day and an equally competitive marketplace and there’s just not much time left for growing your construction business.

That’s where MA1440 can have a real impact on your company’s growth. Our approach is not like other agencies. We’re hands on, we work from the inside out as opposed to other agencies that work only from the outside in. It’s our belief that for small and mid-sized firms to establish sustained marketing success it needs to come from a team within a team.

Marketing in small to mid-size construction firms fail either because an overworked owner or president is tackling the task of marketing on top of everything else, gets bogged down by the bureaucracy of a “marketing committee” or is run by a less than qualified marketing coordinator often with one foot already out the door. Successful marketing requires a sustained effort and our hands on approach is the difference that can make that happen for you – everyday.

So how does it work? We start by getting to know your business, your goals and plans, your customers and markets and your competition. From there our team of experienced marketers, build your marketing plan, one that’s right sized to your needs and calibrated to the customers and markets you want to reach. While your marketing program is likely to be anchored by digital programming, it can also include traditional marketing, 1:1 communications and even business development. Sound interesting? Let’s talk.

Our marketing services for construction focused firms often include:

• Marketing, planning and consulting, hands-on program coordination
• Branding, identity development and collateral
• Social media planning, management and advertising
• SEO services and digital advertising, including Google Adwords
• Website design and development, email marketing
• Content marketing including blog writing, newswires and email newsletters
• One-to-one targeted prospect and lead programs, business development