Lexington Homes, Chicagoland’s undisputed private homebuilding leader for nearly 50 years, has chosen Glenview-based marketing agency MA1440 as its digital marketing & advertising marketing partner.
“We’re thrilled to be able to work with a legacy developer like Lexington,” says MA1440 President Mike Templeton. “Given MA’s deep experience and ties to the key players in the Chicago real estate space, we think it’s an ideal partnership.”
Founded in 1973, Lexington Homes boasts one of the best homebuilder reputations in Chicago. With over 40,000 homes built, Lexington has played a key role in shaping both city and suburban development for nearly five decades. “One of our goals is to help maintain the legacy that they’ve created and ensure that the brand remains at the forefront for a new generation of homebuyers,” says Templeton.
MA is slated to manage a variety of marketing functions on behalf of Lexington including the firm’s social media presence, pay-per-click advertising campaigns, blog and content marketing, outdoor advertising, collateral brochure production and more.
Lexington will celebrate its 50th Anniversary in 2023, a milestone that Templeton believes demonstrates the company’s talent and tenacity. “This is a firm that has seen it all and done it all. I think that this kind of longevity is rare amongst homebuilders and industry at large, ” says Templeton.